How to properly pitch your game on social media
Updated: Feb 24, 2022
The #PitchYaGame Awards are back again in November, and we're so proud to be sponsoring this year's event. To commemorate it we thought it's as good of a time as any to go over some of our favourites from the awards in June and see if we can share some lessons along the way.
Samurai Slaughter House by Tab Games
Why we loved it: A striking style, dynamic movements, and it looks just plain fun! This VR game caught everyone’s eyes back in June (And a cool $5000 prize), and for a good reason. The gameplay trailer captures the essence of being a samurai in the middle of a black and white anime setting.
What lessons you can take from it: During your pitch, you can’t tell the world everything about your game, so instead, focus on what you do best. In this case, it is its noir tones and dynamic VR action.
Space Wreck by Pahris Entertainment
Why we loved it: This post-apocalyptic RPG in space really ticks a lot of boxes for us. Its retro stylings, endless options to play the game where combat is optional, and best of all, a good sense of humour. It was enough to make it on our wishlist.
What lessons can you take from it: This pitch shows that you don’t necessarily have to have a full-length trailer to do well. Instead, quickly tell us what to expect of the game and don’t be afraid to show off your games’ personality.
A Long Journey to an Uncertain End by Crispy Creative
Why we loved it: A management space opera with a classic hand-drawn art style, what’s not to love? Crispy Creative’s art team did a remarkable job when it came to their assets. Coupled with a short but simple game explainer, this was an easy pleaser of the judging panel.
What lessons can you take from it: If you’re going to do one thing, do it well. In this case, it was the art. In yours, it could be gameplay, or design or just an overall unique concept.
Viewfinder by Robot Turtle
Why we loved it: This first-person adventure really thinks outside the box by bringing pictures to life to make your way through worlds. In addition, the game trailer and pitch really gives you the sense that you’ll come across some creative solutions to beat it.
What lessons can you take from it: Work that wow factor. When the first image reveals itself as a bridge, the audience instantly understands what the developer is going for and how cool it is. That’s all done within the first five seconds as well!
The Feast by Tim Conkling & Jon Demos
Why we loved it: Simply put, the atmosphere made this a top-notch pitch. Appealing to fans of both stealth and horror genres, the trailer gave a sense of terror and dread, and the protagonist sneaks around, dodges enemies and makes their way to their target.
What lessons you can take from it: If you can really lean into the atmosphere and tone of your game. Whether that be with lighting, music or art, really bring your audience in and make them feel like they are a part of the action.
That's it for now! Follow us to keep up to date and see learn more tips and tricks when it comes to video game marketing.